Introduces the fundamentals of business and digital marketing. You will learn the key principles of business, management and strategy, as well as how to apply these in digital marketing or any other business.

You will learn how to create effective email campaigns that engage subscribers. Topics explored are email design, list segmentation, automation, personalization, and analytics. Developing skills by using hands on projects and case studies.

Will help to leverage social media platforms to effectively market your business by reviewing strategies to help you grow a following, increase engagement, and drive traffic.

Introduction to a number of business tools ie, management software, CRM systems, financial management software, etc., to allow your business to run as efficiently as possible.

You will discover ways to produce effective and engaging content by identifying your target audience, creating content that is relatable, and distribute content amongst multiple platforms.

Includes all the training modules to easily download and utilize to create your own digital marketing business.

This course includes a free supportive community where people can connect with each other and receive additional support. The commiunity page is a place where people can have questions answered, gain inspiration with generating ideas and gain insight into the possibilities of digital marketing. It is also a community OFF of social media, which, in my books, is a huge win!